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Brand Identity: Hang tags serve as a visual representation of the brand, often featuring the company's logo, colors, and/or tagline. They help create brand recognition and consistency across product lines.
Product Information: They provide essential details about the garment, such as size, material composition (e.g., cotton blend), care instructions (washing and drying tips), and sometimes even the country of origin.
Pricing and Barcodes: Retailers use hang tags to display pricing information and barcodes for inventory management and scanning at checkout.
Marketing and Promotions: Hang tags can also be leveraged for marketing purposes, promoting discounts, loyalty programs, or upcoming events.
Compliance and Regulations: In some cases, they may include safety warnings, certifications (e.g., organic, fair trade), or regulatory compliance information.
Paper/Cardstock: The most common material for hang tags due to its affordability, versatility, and eco-friendliness. Cardstock offers durability while remaining lightweight and easy to customize with printing techniques like offset, digital, or flexo.
Synthetic Materials (Plastic, PVC, Polyester): For more durability and water resistance, some brands opt for synthetic materials. However, these may not be as eco-friendly as paper-based options.
Bamboo, Cotton, or Recycled Materials: For environmentally conscious brands, natural or recycled materials like bamboo, cotton, or recycled paper are popular choices. They promote sustainability and often have a unique texture and look.
Metal or Specialty Materials: Less common but available for high-end or niche products, metal (such as aluminum or brass) or specialty materials (like leather or silk) can add a luxurious touch to hang tags.
Biodegradable Materials: As environmental concerns grow, biodegradable materials are increasingly being used for hang tags. These materials decompose naturally, reducing waste and minimizing impact on the environment.
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