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Material Characteristics:
Durability: Often crafted from materials like cardboard, plastic, or synthetic fibers, garment hangtags are designed to withstand the rigors of manufacturing, shipping, and retail display, ensuring they remain intact and legible until the point of purchase.
Flexibility: Depending on the brand's aesthetic and functional requirements, hangtags can be produced in various thicknesses and stiffness levels, offering flexibility in terms of feel and appearance.
Printability: High-quality printing surfaces enable vibrant, detailed graphics and text, allowing brands to communicate their messaging, logo, and product information effectively.
Eco-Friendliness: Increasing consumer and brand awareness towards sustainability has led to the development of eco-friendly hangtags made from recycled materials, biodegradable options, or those that minimize environmental impact during production and disposal.
Functionalities:
Branding & Identification: Hangtags serve as a primary branding tool, displaying the brand logo, name, and often a unique identifier or style code, helping consumers easily recognize and remember the product.
Product Information: They provide essential product details such as size, material composition, care instructions, and pricing, assisting consumers in making informed purchasing decisions.
Marketing & Promotion: Hangtags can include promotional messaging, special offers, or QR codes linking to online content, enhancing customer engagement and encouraging further interaction with the brand.
Security & Authenticity: Some hangtags incorporate tamper-evident features or unique holograms to ensure product authenticity and combat counterfeiting, protecting both the consumer and the brand's reputation.