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Purposes of Clothing Packaging:
Protection: Clothing packaging's primary function is to safeguard garments from dirt, dust, moisture, and damage during transportation, storage, and handling. It ensures the products arrive in pristine condition to the end-user.
Information Provision: It contains essential information such as size, fabric content, care instructions, and warnings, educating consumers and facilitating proper usage and maintenance of the products.
Presentation: Attractive packaging enhances the visual appeal of clothing items, making them more alluring to potential customers. It creates a positive first impression and can influence purchasing decisions.
Branding & Marketing: Clothing packaging serves as a powerful branding tool, showcasing a brand's identity, values, and messaging. It reinforces brand recognition and encourages brand loyalty.
Convenience: Well-designed packaging facilitates easy opening, closing, and re-sealing, ensuring garments stay organized and accessible for the consumer.
Materials and Their Characteristics: